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The South Carolina Tourism Alliance is a statewide organization of private and public entities and individuals dedicated to developing South Carolina tourism into a superior product and experience, a nationally exemplary source of jobs and revenue, and a force for growth across the entire state. With the right leadership, investment, collaboration and vision, the Tourism industry can grow to a $40 billion industry by 2020. That’s $40 billion coming back to our businesses and our families. Banding together with our eyes on the economic future South Carolina deserves, the leaders of the Tourism Alliance are sending out the word that Company’s Coming… and we’re going to be ready for them.

As the South Carolina Tourism Alliance We Will Strive to…

  • Continue to develop our tourism experience – diversify and improve our tourism product offering and related services throughout the state.
  • Increase accessibility – improve transportation.
  • Preserve the tourism resources we already have – enhance South Carolina’s natural, cultural and historic resources – particularly those that are underperforming.
  • Improve education and training for tourism and hospitality professionals - and administer effective retention programs.
  • Increase awareness and South Carolina’s investment in tourism marketing – triple the marketing and product development budget.
  • Increase wealth in South Carolina through Tourism.
  • Make tourism a $40 Billion industry by 2020.

Join Us

If you’re interested in getting involved with the South Carolina Tourism Alliance,
or just staying informed, please fill out the contact information below.

We respect your time and your privacy. SCTA will only use your information to keep you posted on important developments in South Carolina tourism.

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Governing Members

Paul C. Aughtry
President
Windsor-Aughtry Company, Commercial Division
Bennish Brown
Executive Director
Rock Hill/York County CVB
Andy Cajka
President
Southern Hospitality Group
William Calloway
Executive Director
South Carolina State Museum
Woody Crosby
President and CEO
Jordan Properties / Crown Reef
Brad Dean
President and CEO
Myrtle Beach Chamber of Commerce
George Fletcher
CEO
New Carolina Council on Competitiveness
Helen Hill
Executive Director
Charleston Area Convention and Visitor Bureau
Frans Mustert
President and CEO
Oceana Properties
Chad Prosser
Director
South Carolina Department of Parks, Recreation & Tourism
Bettis Rainsford
President
Rainsford Development Company
Jayne Scarborough
Executive Director
Olde English District Tourism Commission
Tom Sponseller
President & CEO
South Carolina Hospitality Association
Chris Stone
President
Greater Greenville Convention and Visitor Bureau
Susan Thomas
Vice President, Visitor & Convention Bureau
Hilton Head Island-Bluffton Chamber of Commerce
Dr. Mary Thornley
President
Trident Technical College
Barbara Ware
Executive Director
Old 96 District Tourism Commission
Douglas P. Wendel
Consultant
Burroughs & Chapin